Using eBooks to Generate Leads
It would be wonderful if every prospect could be converted into a customer, but things just don’t work that way. It can take hundreds of leads to get a handful of customers. The struggle for business owners is finding a way to generate those leads in an easy, quick and affordable manner. Writing a short eBook is a great tool to do this.
If you have your book on Amazon, your book can be found by millions of people looking for the information that you discuss in your book. And if your book is in the Kindle KDP Program, you can give your book away for up to 5 days in a 90 day period, which will entice many people to download it and read it.
While it’s terrific that others can learn of you this way, you need a way to know who is buying your book. Amazon won’t give you that information, and you don’t want to leave it to the reader to contact you. How do you find out who has bought your book? With eBooks, you can include opt-in opportunities in your book, enticing the reader to provide you with their contact information in order to receive additional information, checklists, workbooks, free consultations or other items that the reader would want. Then you get them in your prospect funnel, where you can set up a campaign to woo them and hopefully convert many of them into customers.
You can use your book to generate leads even before it is written! When you are planning your book, start to build buzz about your book with your network. Social media is a great avenue for getting the word out to hundreds of people and getting some helpful advice along the way. For instance, you can ask your network which title they prefer for your book, or what issues they would be interested in having you address in your book. Once your book is published, you can conduct a launch of your book, creating massive publicity. That gets your name out in front of thousands, and as a published author, you will be viewed as an expert, leading prospects to contact you for your expertise.
You can also reach out to everyone in your network to let them know about your (upcoming and then published) book. Reminding current and former customers of your expertise will lead some of them to contact you for further services.
Having an eBook makes a great give-away to prospects, and can be used as an opt-in tool on your website as well, which provides you with more leads and generates more traffic on your site. You can easily email the book to prospects, as well as using it as a raffle prize at conferences and trade shows. These are just some of the many ways to use an eBook to generate leads for your business.
Now, you may be thinking, how do you write a book, and how do you find the time to do so? That’s where SkillBites comes in. We have designed our publishing platform specifically to make it easy, quick and affordable for business owners and professionals to write and publish a book. You can learn more about our services by clicking here, or if you would like to set up a complimentary consultation, just click here to schedule a time on our online calendar. We look forward to helping you get a book written and start generating more leads.