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Case Studies


Valerie Schlitt

Author of Drive Business Growth Using the Telephone: Proven Techniques to Implement a Successful Cold-Calling Program

Valerie Schlitt, founder and CEO of VSA, had always wanted to publish a book. She knew that being a published author would establish her as an expert. However, she never suspected that her book could potentially double her business!

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Budd Cohen

Author of Farm to Table for Schools

Budd is a chef with a passion for helping local farmers thrive and for providing tasty nutritious meals. He combines those passions into his efforts to bring farm-to-table programs to academic institutions.

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Sara Canuso

Sara Canuso, President of Women That Influence, had been thinking about writing a book for over 4 years. Yet the thought of writing a book was overwhelming to her – how would she find the time to write it? How does one even start to write a book? So she kept putting it off. Then she realized how much opportunity she was missing by NOT having a published book. She spoke at a conference with over 8000 women, and was told she could promote her book; but she didn’t have one. She spoke at another conference, where the host offered to purchase 365 copies of her book for the attendees, but again, she didn’t have one. Every time she spoke, she had people asking her if she had a book, because they wanted more information than she was able to share in her presentation; but she didn’t have one.

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