Book Publicity – Who, What, When, Where and How

Book Publicity – Who, What, When, Where and How

Chuck Monroe, founder of Gold Dust Publicity LLC, was my guest on the SkillBites Show podcast.  Chuck has been instrumental in the successful launch of more than a thousand books in virtually every genre.  As Chuck stated, if you don’t publicize your book, people won’t know about it, and then...... Read more

How to Decide if You Need a Literary Agent and Where to Find One

How to Decide if You Need a Literary Agent and Where to Find One

Guest Post by Ally Machate The modern world offers us many ways to share our content, but if you’ve been thinking about going the “traditional” publishing route with your book, there are some things you should know. And the first is that you may need a literary agent to represent you before you...... Read more

Get Paid Speaking Engagements

Get Paid Speaking Engagements

Kerry Kathleen Heaps is an established speaker and owner of Book.Speak.Repeat, a company that helps get paid speaking engagements for authors and business owners.  She is also the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast and a published author.  In this...... Read more

Stressed Out!

Stressed Out!

Carlee Myers was 12 when a man was murdered in her home, and her mother was shot three times.  She was, naturally, traumatized, and experienced PTSD.  After many years of trying various remedies to alleviate her anxieties and stress, Carlee created a stress reduction system out of the techniques...... Read more

A Recipe for Success

A Recipe for Success

In the May 2014 SkillBites Author Teleseminar, Luisa Rasiej, an international speaker, mentor and transformational coach, shared her process for helping her clients attain the success they desire. Rasiej gave several amazing examples of the leaps made by her clients after going through her...... Read more

Managing Stress

Managing Stress

We all face stress in our lives, and have had situations where we didn’t handle it very well. Some of us find ourselves in a constant state of anxiety, or we know people who seem to be on edge all the time. In this month’s teleseminar, we heard from Paula Marolewski, founder of Thrive Now!,... Read more

Using eBooks to Generate Leads

Using eBooks to Generate Leads

It would be wonderful if every prospect could be converted into a customer, but things just don’t work that way.  It can take hundreds of leads to get a handful of customers.  The struggle for business owners is finding a way to generate those leads in an easy, quick and affordable...... Read more

Creating your “Happy Pie”

Creating your “Happy Pie”

In the July SkillBites Teleseminar, Diane Hansen, Chief Inspiration Officer of What Works Coaching (http://whatworkscoaching.com/), introduced the notion of creating a “happy pie” to help us identify the areas that need focus. The idea is to identify the main areas of importance in one’s life...... Read more

Get Your Business Back On Track

Get Your Business Back On Track

Is your business doing as well as it should? That is the question that Maria Baseggio, President of Sage Insights, led off with on this month’s SkillBites Show. Sage Insights is a management consulting firm that works with businesses to address their growth challenges by optimizing their...... Read more

Want to Improve your Productivity? Try the SASS-E system!

Want to Improve your Productivity? Try the SASS-E system!

You can’t fit more hours in a day, but that doesn’t mean you can’t be more productive during the hours that you do have. Ann Jenrette-Thomas, founder of Esquire Coaching, has a system that can make this happen. Imagine it’s your 90th birthday party, and you are surrounded by your loved ones and...... Read more

Using Podcasts to Boost Your Book and Your Reputation

Using Podcasts to Boost Your Book and Your Reputation

In this month’s SkillBites Show, Doug Foresta shared some valuable tips on podcasting. Doug is a coach and podcasting producer and host. Since 2009, he has interviewed over 700 guests, including New York Times bestselling authors and Academy Award winners.  Doug explained that podcasting...... Read more

Want to Eliminate Your Headaches?

Want to Eliminate Your Headaches?

Did you know that one out of every six adults in the US suffers from chronic headaches? It’s hard to get things done and enjoy life when you’ve got constant headache pain. SkillBites is pleased to announce its most recent publication, Eliminate Your Headaches in Less Than 30 Days, by Dr...... Read more

Sustainable Food Service for Schools

Sustainable Food Service for Schools

SkillBites has recently published Chef Budd Cohen’s book, Farm to Table for Schools (https://resources.skillbites.net/farm-to-table-for-schools/). Chef Cohen has worked in a number of academic institutions where he has implemented Farm to Table programs, and shares his wealth of knowledge to...... Read more

Using Radio to Boost Your Book and Your Reputation

Using Radio to Boost Your Book and Your Reputation

Sue Rocco, host of the radio show Women to Watch™, shared some valuable tips on getting radio interviews and exploiting those interviews in the December SkillBites Show. Book authors know that they need to use multiple platforms to get the word out about their expertise. Having a published book...... Read more

Are You Leveraging Your Book?

Are You Leveraging Your Book?

This month I had the opportunity to interview Bob Schiers, founder and CEO of RAS Associates, an award winning Marketing and PR firm, on the need for authors to plan how they will leverage their book.  Bob explained the difference between marketing and PR, as the two are often...... Read more

Selecting a Great Book Title

Selecting a Great Book Title

Your book title is one of the most important elements of your book.  It’s the hook that grabs your prospective reader’s attention and motivates them to flip over the book, look inside and hopefully purchase the book, so it is critical that your title be relevant and compelling.  Here...... Read more

Finding, Connecting and Qualifying Prospective Customers

Finding, Connecting and Qualifying Prospective Customers

Do you struggle with finding good quality prospects? Do you have a system for weeding out unqualified prospects? Phyllis Smith, President of EZIA Enterprises, Inc., shared with us on this month’s SkillBites Show a number of valuable tips to help us find, connect and qualify our prospects...... Read more

Protect Your Interest in Your Book

Protect Your Interest in Your Book

Angela Megasko, founder of MarketViewpoint, author of Ultimate Mystery Shopping and SkillBites customer, forwarded to me a blog post that was very disturbing. It concerned a woman who was about to launch her book when she discovered that it had been stolen! Someone from Nigeria had...... Read more

Podcasting Tips for Authors

Podcasting Tips for Authors

Podcasting is a powerful way for authors to expand their visibility and promote their expertise. This month, SkillBites invited Steve Lubetkin, managing partner of The Lubetkin Media Companies, to provide tips on producing effective podcasts. As Lubetkin explained, podcasts are a wonderful...... Read more

Improve Your Ability to Convert Prospects to Paying Customers

Improve Your Ability to Convert Prospects to Paying Customers

“Let me think about it,” says your prospect, or maybe she tells you, “I am not ready yet; call me in a few months.” How do you get those prospects to make a decision? Are there tips that can accelerate the conversion process? That’s what Phyllis Smith talked about in this month’s SkillBites...... Read more

Hiring the Right Sales Person

Hiring the Right Sales Person

Hiring the right person for your organization is tough. It’s time consuming and, if you don’t do it right, it can be very expensive. Hiring the right sales person is even tougher, because sales people are very good at selling themselves. In this month’s SkillBites Show, our guest, Chuck Polin...... Read more

Trends in Internet Marketing

Trends in Internet Marketing

Website … SEO … email marketing … videos … blogs … social media … how do you decide what internet marketing tactics to employ? In our SkillBites Show this month, we asked this question of internet marketing guru Rick Simmons. Rick shared some key trends and strategies for helping a business...... Read more

The Importance of Speaker One-Sheets

The Importance of Speaker One-Sheets

“Your One-Sheet is your passport onto the next stage,” according to Kimb Manson Williams, designer of one-sheets for hundreds of speakers. Kimb was this month’s guest on the SkillBites Show, and gave great insights into creating an effective one-sheet. A one-sheet contains all the information...... Read more

Get Wise About Your Network

Get Wise About Your Network

Is your life in chaos? Even if it isn’t, you might want to map out your networks to help you understand where you can make it better or be prepared for any of the “wild cards” life tosses your way. On today’s SkillBites Show, Glenna Crooks explained the value of understanding your networks...... Read more

LinkedIn

LinkedIn

You’ve heard that LinkedIn is a terrific business development tool, but you just don’t have time for one more activity, and aren’t really sure how you would use it anyway. What if you could be shown how to use LinkedIn, and get five phone calls with hot prospects each week by spending just 30...... Read more

Pay It Forward

Pay It Forward

This weekend, I chauffeured my son and 4 members of his boy scout troop to the annual first aid meet. This is an event in which patrols from the various boy scout troops in the area compete against each other in their knowledge of first aid. About 36 patrols participated. Each patrol is given 4...... Read more

Is Hiring a Ghostwriter Cheating?

Is Hiring a Ghostwriter Cheating?

I asked this question of Helen Chang, CEO of Author Bridge Media, on the SkillBites Show. Helen has been ghostwriting for over a decade. Her company has ghostwritten, edited and/or published over 300 books, including books for such celebrities as Michael Gerber of The...... Read more

Becoming a Best Selling Author

Becoming a Best Selling Author

Imagine applying for a speaking gig, or submitting a bid for a large contract, and including a copy of your book with an emblem on the cover saying #1 Best Seller. You are much more likely to get the speaking gig or win the award. But how do you get your book to #1? In... Read more

Ask and You Shall Receive

Ask and You Shall Receive

What if you could wave a magic wand and get your biggest problem resolved? In this month’s SkillBites Show, Nancy Dunleavy, CEO and founder of Dunleavy & Associates, and imminent author of Exercise Your Ask Muscle: the no-weight workout with proven results, showed us how we can...... Read more

The Power of Mobile Marketing

The Power of Mobile Marketing

How many emails do you get every day that you delete without even opening them? If you’re like me, you probably delete at least 50 emails per day, even though you may have signed up to receive many of them. According to Bob Bentz, our guest this month on the SkillBites Show, roughly 80% of... Read more

The Biggest Marketing Mistakes Businesses Make

The Biggest Marketing Mistakes Businesses Make

Donna Lynn Price has seen it all. The founder of Compass Rose Consulting, Donna has been helping businesses with their marketing for over __ years, and has seen so many businesses waste their time and money with their marketing efforts. In this month’s SkillBites Show, Donna talked about four of...... Read more

Using LinkedIn To Get More Clients

Using LinkedIn To Get More Clients

Is it really worth your time to do social media? Which platform should you focus on, and what are the key steps to take? In this month’s SkillBites Show, LinkedIn expert David Steel, CEO of Everyone LinkedIn, explained why LinkedIn is such a powerful business development tool for B2B companies...... Read more

‘Tis the Season…to Evaluate Your Sales Activities

‘Tis the Season…to Evaluate Your Sales Activities

The holidays are truly a time to appreciate the company of good friends, family and loved ones. But between all the eggnog and cookie tins, it’s easy to forget that the New Year is also a wonderful time to reflect on the past year professionally. It is a time to review your progress on last...... Read more

Wise Business Development Strategies

Wise Business Development Strategies

“Nobody likes to be sold, but everybody likes to buy.” That’s how Tom Gill, Senior Sales Strategist, Coach and Trainer with Business Development University, started his presentation on the SkillBites Show this month. Tom shared a number of tips and strategies to make people aware of your product...... Read more

Should You Use A Literary Agent?

Should You Use A Literary Agent?

If you’ve written a book, or are in the process of writing one, you may have thought about whether to find a literary agent to help you get your book published. On the December SkillBites Show, we spoke to Gabrielle Sellei, an attorney who represents authors and literary agents. As Gabrielle...... Read more

Grow Your Business With Speaking

Grow Your Business With Speaking

Speaking is a great way to get in front of your target market, exhibit your expertise and gain new clients; but how do you get speaking engagements, and how do you leverage them? These questions and more were answered by Denise Hedges, business development coach, speaker coach and guest on this...... Read more

Running a Successful Pay Per Click Campaign

Running a Successful Pay Per Click Campaign

Pay Per Click Campaigns (PPC) have the potential for a return of double or triple your investment, if they are done right; but to do the campaign right takes a lot of trial and error, and time. Len Morley, CEO of Mx4 LLC, talked about the critical elements of running a successful PPC campaign on...... Read more

A New Content Marketing Approach

A New Content Marketing Approach

Have you ever received an email or direct mail piece, or watched an ad and found it distasteful? Lisa Manyon, the guest on this month’s SkillBites Show, explained that she has felt that way about many commercials and marketing pieces since she was just 4 years old. The standard approach in...... Read more

The Power of Audio Books

The Power of Audio Books

Did you know that audio books outsell eBooks by 3 to 1? According to Tina Dietz, world class audiobook publisher, sales of audio books have experienced a meteoric rise in the past several years, with over 20% growth year over year. People are listening to audio books while driving, flying or...... Read more

How to Succeed in Business

How to Succeed in Business

On this month’s SkillBites Show, our guest was Jason Sherman. Jason is a serial entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. Jason shared several...... Read more

Book Marketing and Promotion Tips

Book Marketing and Promotion Tips

Dan Smith, CEO of Smith Publicity, appeared as the guest on this month’s SkillBites Show, where he shared a number of tips for authors to promote their books: Authors should begin promoting their books as early as possible, and should think about how they will want to promote their book even...... Read more

Find Your Mission

Find Your Mission

Ever feel like you are stuck, that your job doesn’t provide fulfillment or meaning for you? Alexandra Figueredo talked in this month’s SkillBites Show on how you can find your mission and bring meaning back into your life. Alexandra is the founder of Mission Based Branding Institute, which helps...... Read more

Finding the Right Editor or Ghostwriter

Finding the Right Editor or Ghostwriter

Most business owners who write a book do so to enable them to gain greater credibility. Yet, if a book doesn’t read well or contains errors, the reader is not going to view the author favorably no matter how good the content is. That’s why it is so critical to have your book professionally...... Read more

Manage Projects Effectively

Manage Projects Effectively

Without proper planning, projects tend to get delayed or incur cost overruns. What does proper planning consist of? In this month’s SkillBites Show, Jon McGlothian shared a number of tools and techniques for managing projects effectively. Jon is the co-founder and president of TMOG LLC...... Read more

Tips on Book Marketing

Tips on Book Marketing

Many authors don’t realize that they need to treat their published book like a business.  If they don’t market their book, it won’t sell or garner them the results they sought when they wrote the book.  On this month’s SkillBites Show, Susan Friedmann discussed how to develop...... Read more