Blogs

If you have never had a stroke, then be thankful.  Elaine Starling, my guest on the SkillBites Show, had a stroke that transformed her life.  A former marketing pro, Elaine Starling received a complete download from The Divine about why we’re here, how it all works, what we’re supposed to do...... Read more

You have expertise that others need.  When you share your message, whether via social media, video, a book or a speech, you have the ability to help others, which is pretty powerful.  Jackie Bailey, founder and president of Emerald City Consulting and The Speak Feed Lead Public...... Read more

There are hundreds of book marketing tactics.  In fact, John Kremer, an expert in book marketing, wrote a book called 1001 Ways to Market Your Books.  In the December SkillBites Show, my guest, Marika Flatt, focused on the best ways to market a book during the pandemic.  Marika is...... Read more

This is a great time to seek corporate sponsorships, even for for-profit businesses.  Given the lack of live events in today’s environment, businesses that typically sponsor live events are actually looking for other ways to give money away and get the publicity that comes from such...... Read more

In January, 2008, Mark Coudray purchased a beautiful new building for his business.  Shortly after that, the recession hit, and Mark’s multi-million dollar business revenue dropped 62%.  He and his wife almost lost their home, and all their savings were spent keeping the business afloat until he...... Read more

One of the hardest tasks for authors is getting awareness of their published book.  There are a myriad number of marketing tactics, but it takes a lot of work to build a decent level of visibility.  Getting good publicity is perhaps the most powerful means of attaining the visibility and...... Read more

Chuck Monroe, founder of Gold Dust Publicity LLC, was my guest on the SkillBites Show podcast.  Chuck has been instrumental in the successful launch of more than a thousand books in virtually every genre.  As Chuck stated, if you don’t publicize your book, people won’t know about it, and then...... Read more

Kerry Kathleen Heaps is an established speaker and owner of Book.Speak.Repeat, a company that helps get paid speaking engagements for authors and business owners.  She is also the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast and a published author.  In this...... Read more

Everyone has times when they feel incredibly sharp and productive.  Wouldn’t it be great to have that feeling more often?  If that appeals to you, then read further. You can maintain focus and sharpness, by spending as little as 3 minutes per day, practicing Mindfulness.  Once...... Read more

We all face stress in our lives, and have had situations where we didn’t handle it very well. Some of us find ourselves in a constant state of anxiety, or we know people who seem to be on edge all the time. In this month’s teleseminar, we heard from Paula Marolewski, founder of Thrive Now!,... Read more

In the July SkillBites Teleseminar, Diane Hansen, Chief Inspiration Officer of What Works Coaching (http://whatworkscoaching.com/), introduced the notion of creating a “happy pie” to help us identify the areas that need focus. The idea is to identify the main areas of importance in one’s life...... Read more

You can’t fit more hours in a day, but that doesn’t mean you can’t be more productive during the hours that you do have. Ann Jenrette-Thomas, founder of Esquire Coaching, has a system that can make this happen. Imagine it’s your 90th birthday party, and you are surrounded by your loved ones and...... Read more

In this month’s SkillBites Show, Doug Foresta shared some valuable tips on podcasting. Doug is a coach and podcasting producer and host. Since 2009, he has interviewed over 700 guests, including New York Times bestselling authors and Academy Award winners.  Doug explained that podcasting...... Read more

SkillBites has recently published Chef Budd Cohen’s book, Farm to Table for Schools (https://resources.skillbites.net/farm-to-table-for-schools/). Chef Cohen has worked in a number of academic institutions where he has implemented Farm to Table programs, and shares his wealth of knowledge to...... Read more

This month I had the opportunity to interview Bob Schiers, founder and CEO of RAS Associates, an award winning Marketing and PR firm, on the need for authors to plan how they will leverage their book.  Bob explained the difference between marketing and PR, as the two are often...... Read more

Your book title is one of the most important elements of your book.  It’s the hook that grabs your prospective reader’s attention and motivates them to flip over the book, look inside and hopefully purchase the book, so it is critical that your title be relevant and compelling.  Here...... Read more

Angela Megasko, founder of MarketViewpoint, author of Ultimate Mystery Shopping and SkillBites customer, forwarded to me a blog post that was very disturbing. It concerned a woman who was about to launch her book when she discovered that it had been stolen! Someone from Nigeria had...... Read more

Podcasting is a powerful way for authors to expand their visibility and promote their expertise. This month, SkillBites invited Steve Lubetkin, managing partner of The Lubetkin Media Companies, to provide tips on producing effective podcasts. As Lubetkin explained, podcasts are a wonderful...... Read more

Hiring the right person for your organization is tough. It’s time consuming and, if you don’t do it right, it can be very expensive. Hiring the right sales person is even tougher, because sales people are very good at selling themselves. In this month’s SkillBites Show, our guest, Chuck Polin...... Read more

“Your One-Sheet is your passport onto the next stage,” according to Kimb Manson Williams, designer of one-sheets for hundreds of speakers. Kimb was this month’s guest on the SkillBites Show, and gave great insights into creating an effective one-sheet. A one-sheet contains all the information...... Read more

You’ve heard that LinkedIn is a terrific business development tool, but you just don’t have time for one more activity, and aren’t really sure how you would use it anyway. What if you could be shown how to use LinkedIn, and get five phone calls with hot prospects each week by spending just 30...... Read more

I asked this question of Helen Chang, CEO of Author Bridge Media, on the SkillBites Show. Helen has been ghostwriting for over a decade. Her company has ghostwritten, edited and/or published over 300 books, including books for such celebrities as Michael Gerber of The...... Read more

What if you could wave a magic wand and get your biggest problem resolved? In this month’s SkillBites Show, Nancy Dunleavy, CEO and founder of Dunleavy & Associates, and imminent author of Exercise Your Ask Muscle: the no-weight workout with proven results, showed us how we can...... Read more

In the pursuit of leadership excellence, communication skills are often over-looked and yet they are foundational to our success. Have you ever felt that someone’s words and body language were not in sync? You may have been guilty of this yourself. Robin Miller, COO of ARTiculate: Real&Clear...... Read more

Is it really worth your time to do social media? Which platform should you focus on, and what are the key steps to take? In this month’s SkillBites Show, LinkedIn expert David Steel, CEO of Everyone LinkedIn, explained why LinkedIn is such a powerful business development tool for B2B companies...... Read more