August ’20 Newsletter

August ’20 Newsletter

Recently, the US Senate designated August as National Women’s Suffrage Month, honoring the centennial of the passing of the 19th Amendment.  According to Wikipedia, the first province in the world to award and continuously maintain women’s suffrage was Wyoming Territory in 1869.  The first...... Read more

Episode 38: Melissa Taylor – Tips for Speakers

Episode 38: Melissa Taylor – Tips for Speakers

Melissa is a speaking coach who shared numerous tips for people interested in becoming a speaker and for experienced speakers. Host: Judy Weintraub Guest: Melissa Taylor Music: Kevin Macleod – No Where Land – Licensed under under Creative Commons: By Attribution 3.0 License Produced...... Read more

Tips for Speakers

Tips for Speakers

Even though there are few if any live speaking opportunities today due to the pandemic, there are still many opportunities for speakers.  In this month’s SkillBites Show, Melissa Taylor shared numerous tips on speaking, from building a human connection while doing virtual speaking, to getting...... Read more

Thriving Through COVID

Thriving Through COVID

In January, 2008, Mark Coudray purchased a beautiful new building for his business.  Shortly after that, the recession hit, and Mark’s multi-million dollar business revenue dropped 62%.  He and his wife almost lost their home, and all their savings were spent keeping the business afloat until he...... Read more

Scaling Up

Scaling Up

80% of businesses fail within their first 3 years, and many businesses have no or minimal profit even though they remain open.  The main reason why so many businesses fail or don’t do well is that they lack good systems and metrics.  In this month’s podcast, Linda Ratner shared the 6 key...... Read more

Episode 36: Linda Ratner – Business Growth

Episode 36: Linda Ratner – Business Growth

Linda Ratner has built, sold and continues to operate successful businesses across several industries. In this podcast, she shares 6 critical components that entrepreneurs need to focus on to grow and scale their companies. Host: Judy Weintraub Guest: Linda Ratner Music: Kevin Macleod – No...... Read more

Distance Learning

Distance Learning

May ‘20 Newsletter My brother runs a company called Academic Business Advisors that is focused on transforming the education system from the industrial age to the network age.  The company helps businesses with innovative products that will accelerate that transformation to shortcut the lengthy...... Read more

Your Aging Brain*

Your Aging Brain*

April ‘20 Newsletter Studies have shown that the brain peaks at age 20 for several functions, and then begins a steady decline.  There are ways to slow down that decline and even eliminate it.  Exercise has been shown to be beneficial – even taking a 20 minute walk.  Stimulating the brain by...... Read more

Happy Women’s History Month!

Happy Women’s History Month!

March ‘20 Newsletter Women’s History Month*, which is observed in the US, UK and Australia in March, and in October in Canada, began with a single day, International Women’s Day, observed on March 8 since 1911. In 1981, Congress passed a law which authorized and requested the...... Read more

PR tips

PR tips

One of the hardest tasks for authors is getting awareness of their published book.  There are a myriad number of marketing tactics, but it takes a lot of work to build a decent level of visibility.  Getting good publicity is perhaps the most powerful means of attaining the visibility and...... Read more

Episode 35: Anthony Mora – PR Campaigns

Episode 35: Anthony Mora – PR Campaigns

There is no better way for authors to gain credibility and validation than with PR. In this interview, Anthony Mora, President and CEO of Anthony Mora Communications, discussed how to choose a PR firm and how to measure the success of your PR campaign. Anthony Mora...... Read more

Developing a Media Pitch for your Book

Developing a Media Pitch for your Book

Getting media exposure for your newly published book can greatly enhance the sales of your book and build your credibility.  Key to getting publicity for your book is finding the right angle to pitch.  When you are pitching to get an interview on a TV show, radio or podcast, or an article in a...... Read more

Episode 33: Chuck Monroe – How to get Book Publicity

Episode 33: Chuck Monroe – How to get Book Publicity

If you want people to know about your book, you need to publicize it. In this episode of the SkillBites Show, learn how to publicize your book with Chuck Monroe, founder of Gold Dust Publicity, which has helped promote over a thousand books. Host: Judy Weintraub Guest: Chuck Monroe Music: Kevin...... Read more

Episode 32: Michelle Bridger – Facebook Advertising

Episode 32: Michelle Bridger – Facebook Advertising

Today our guest was Michelle Bridger, a Facebook Advertising Specialist who helps businesses dominate their niche and set their businesses ablaze with Facebook Advertising. She discussed how to use Facebook advertising to launch a book or increase book sales. Host: Judy Weintraub Guest: Michelle...... Read more

Book Publicity – Who, What, When, Where and How

Book Publicity – Who, What, When, Where and How

Chuck Monroe, founder of Gold Dust Publicity LLC, was my guest on the SkillBites Show podcast.  Chuck has been instrumental in the successful launch of more than a thousand books in virtually every genre.  As Chuck stated, if you don’t publicize your book, people won’t know about it, and then...... Read more

How to Decide if You Need a Literary Agent and Where to Find One

How to Decide if You Need a Literary Agent and Where to Find One

Guest Post by Ally Machate The modern world offers us many ways to share our content, but if you’ve been thinking about going the “traditional” publishing route with your book, there are some things you should know. And the first is that you may need a literary agent to represent you before you...... Read more

Episode 31: Ally Machate – Finding a Literary Agent

Episode 31: Ally Machate – Finding a Literary Agent

Are you an author seeking a literary agent? Are you hoping to get a book deal with a publisher? If so, you need to tune in to this podcast episode. We’ll be discussing why you might (or might not) need an agent, what agents expect to see from authors, how to find the right agent... Read more

Happy SkillBites’ Anniversary!

Happy SkillBites’ Anniversary!

February ‘20 Newsletter Eight years ago this month, I launched SkillBites to help business owners and others get their books published.  Having been through the grueling, frustrating process of self-publishing my book, I knew there had to be a better way.  It is hard enough for business owners...... Read more

Episode 30: Carlee Myers – Stress Less Space

Episode 30: Carlee Myers – Stress Less Space

Today our guest was Carlee Myers, an expert at helping professionals who feel overworked, overwhelmed or on the verge of burnout relieve stress so they can find more joy at work, home and beyond. Carlee shared a number of tips on how to recognize stress triggers and what to do to reduce stress...... Read more

Get Paid Speaking Engagements

Get Paid Speaking Engagements

Kerry Kathleen Heaps is an established speaker and owner of Book.Speak.Repeat, a company that helps get paid speaking engagements for authors and business owners.  She is also the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast and a published author.  In this...... Read more

Brainstorms

Brainstorms

Brainstorms[1] January 2020 I’ve been listening to a course recently on outsmarting your brain, and have learned some interesting tips.  Here are a few of them.  When in a noisy environment, if you want to talk to the person next to you, speak into their right ear.  They will be more likely to...... Read more

Stressed Out!

Stressed Out!

Carlee Myers was 12 when a man was murdered in her home, and her mother was shot three times.  She was, naturally, traumatized, and experienced PTSD.  After many years of trying various remedies to alleviate her anxieties and stress, Carlee created a stress reduction system out of the techniques...... Read more

Episode 29: Kerry Kathleen Heaps

Episode 29: Kerry Kathleen Heaps

SkillBites – Episode 29: Kerry Kathleen Heaps Host: Judy Weintraub Guest:Kerry Kathleen Heaps Music: Kevin Macleod – No Where Land – Licensed under under Creative Commons: By Attribution 3.0 License Kerry Kathleen Heaps is Publisher of Pageant Platform Magazine and the Host of...... Read more

A Recipe for Success

A Recipe for Success

In the May 2014 SkillBites Author Teleseminar, Luisa Rasiej, an international speaker, mentor and transformational coach, shared her process for helping her clients attain the success they desire. Rasiej gave several amazing examples of the leaps made by her clients after going through her...... Read more

Managing Stress

Managing Stress

We all face stress in our lives, and have had situations where we didn’t handle it very well. Some of us find ourselves in a constant state of anxiety, or we know people who seem to be on edge all the time. In this month’s teleseminar, we heard from Paula Marolewski, founder of Thrive Now!,... Read more

Using eBooks to Generate Leads

Using eBooks to Generate Leads

It would be wonderful if every prospect could be converted into a customer, but things just don’t work that way.  It can take hundreds of leads to get a handful of customers.  The struggle for business owners is finding a way to generate those leads in an easy, quick and affordable...... Read more

Creating your “Happy Pie”

Creating your “Happy Pie”

In the July SkillBites Teleseminar, Diane Hansen, Chief Inspiration Officer of What Works Coaching (http://whatworkscoaching.com/), introduced the notion of creating a “happy pie” to help us identify the areas that need focus. The idea is to identify the main areas of importance in one’s life...... Read more

Get Your Business Back On Track

Get Your Business Back On Track

Is your business doing as well as it should? That is the question that Maria Baseggio, President of Sage Insights, led off with on this month’s SkillBites Show. Sage Insights is a management consulting firm that works with businesses to address their growth challenges by optimizing their...... Read more

Want to Improve your Productivity? Try the SASS-E system!

Want to Improve your Productivity? Try the SASS-E system!

You can’t fit more hours in a day, but that doesn’t mean you can’t be more productive during the hours that you do have. Ann Jenrette-Thomas, founder of Esquire Coaching, has a system that can make this happen. Imagine it’s your 90th birthday party, and you are surrounded by your loved ones and...... Read more

Using Podcasts to Boost Your Book and Your Reputation

Using Podcasts to Boost Your Book and Your Reputation

In this month’s SkillBites Show, Doug Foresta shared some valuable tips on podcasting. Doug is a coach and podcasting producer and host. Since 2009, he has interviewed over 700 guests, including New York Times bestselling authors and Academy Award winners.  Doug explained that podcasting...... Read more

Want to Eliminate Your Headaches?

Want to Eliminate Your Headaches?

Did you know that one out of every six adults in the US suffers from chronic headaches? It’s hard to get things done and enjoy life when you’ve got constant headache pain. SkillBites is pleased to announce its most recent publication, Eliminate Your Headaches in Less Than 30 Days, by Dr...... Read more

Sustainable Food Service for Schools

Sustainable Food Service for Schools

SkillBites has recently published Chef Budd Cohen’s book, Farm to Table for Schools (https://resources.skillbites.net/farm-to-table-for-schools/). Chef Cohen has worked in a number of academic institutions where he has implemented Farm to Table programs, and shares his wealth of knowledge to...... Read more

Using Radio to Boost Your Book and Your Reputation

Using Radio to Boost Your Book and Your Reputation

Sue Rocco, host of the radio show Women to Watch™, shared some valuable tips on getting radio interviews and exploiting those interviews in the December SkillBites Show. Book authors know that they need to use multiple platforms to get the word out about their expertise. Having a published book...... Read more

Are You Leveraging Your Book?

Are You Leveraging Your Book?

This month I had the opportunity to interview Bob Schiers, founder and CEO of RAS Associates, an award winning Marketing and PR firm, on the need for authors to plan how they will leverage their book.  Bob explained the difference between marketing and PR, as the two are often...... Read more

Selecting a Great Book Title

Selecting a Great Book Title

Your book title is one of the most important elements of your book.  It’s the hook that grabs your prospective reader’s attention and motivates them to flip over the book, look inside and hopefully purchase the book, so it is critical that your title be relevant and compelling.  Here...... Read more

Finding, Connecting and Qualifying Prospective Customers

Finding, Connecting and Qualifying Prospective Customers

Do you struggle with finding good quality prospects? Do you have a system for weeding out unqualified prospects? Phyllis Smith, President of EZIA Enterprises, Inc., shared with us on this month’s SkillBites Show a number of valuable tips to help us find, connect and qualify our prospects...... Read more

Protect Your Interest in Your Book

Protect Your Interest in Your Book

Angela Megasko, founder of MarketViewpoint, author of Ultimate Mystery Shopping and SkillBites customer, forwarded to me a blog post that was very disturbing. It concerned a woman who was about to launch her book when she discovered that it had been stolen! Someone from Nigeria had...... Read more

Podcasting Tips for Authors

Podcasting Tips for Authors

Podcasting is a powerful way for authors to expand their visibility and promote their expertise. This month, SkillBites invited Steve Lubetkin, managing partner of The Lubetkin Media Companies, to provide tips on producing effective podcasts. As Lubetkin explained, podcasts are a wonderful...... Read more

Improve Your Ability to Convert Prospects to Paying Customers

Improve Your Ability to Convert Prospects to Paying Customers

“Let me think about it,” says your prospect, or maybe she tells you, “I am not ready yet; call me in a few months.” How do you get those prospects to make a decision? Are there tips that can accelerate the conversion process? That’s what Phyllis Smith talked about in this month’s SkillBites...... Read more

Hiring the Right Sales Person

Hiring the Right Sales Person

Hiring the right person for your organization is tough. It’s time consuming and, if you don’t do it right, it can be very expensive. Hiring the right sales person is even tougher, because sales people are very good at selling themselves. In this month’s SkillBites Show, our guest, Chuck Polin...... Read more

Trends in Internet Marketing

Trends in Internet Marketing

Website … SEO … email marketing … videos … blogs … social media … how do you decide what internet marketing tactics to employ? In our SkillBites Show this month, we asked this question of internet marketing guru Rick Simmons. Rick shared some key trends and strategies for helping a business...... Read more

The Importance of Speaker One-Sheets

The Importance of Speaker One-Sheets

“Your One-Sheet is your passport onto the next stage,” according to Kimb Manson Williams, designer of one-sheets for hundreds of speakers. Kimb was this month’s guest on the SkillBites Show, and gave great insights into creating an effective one-sheet. A one-sheet contains all the information...... Read more

Get Wise About Your Network

Get Wise About Your Network

Is your life in chaos? Even if it isn’t, you might want to map out your networks to help you understand where you can make it better or be prepared for any of the “wild cards” life tosses your way. On today’s SkillBites Show, Glenna Crooks explained the value of understanding your networks...... Read more

LinkedIn

LinkedIn

You’ve heard that LinkedIn is a terrific business development tool, but you just don’t have time for one more activity, and aren’t really sure how you would use it anyway. What if you could be shown how to use LinkedIn, and get five phone calls with hot prospects each week by spending just 30...... Read more