Guest Blog Post by Tony Guarnaccia

Appearing on podcasts as a guest is a great way to promote your book. Here are 9 ways that podcast book tours can help you.

Increase Your Visibility

Appearing on podcasts increases visibility of you and your book. People will encounter you on their favorite podcast and will then check out your website or social media to see what else you have to offer. You will build up an image of yourself as a credible expert in your niche with unique value to offer your audience.

Grow Your Audience

Podcast interviews are a great way to build your audience. They give you a chance to offer value to other people’s audiences, which will then win them over to you. This can help you build an online community around your brand. The key is to offer help on a topic of interest to your target market and identify the right podcasts to appear on.

Create New Leads to Market to

With the right targeting, podcast appearances can help you generate new leads. It’s all a matter of choosing the right podcasts that your target market listens to. You can then lead them to your email list for more, or a website or social media profile where you can continue marketing to them.

Drive More Sales

A podcast appearance can help you drive sales directly. While sharing some valuable information you can mention the book you just released. You can plug a limited-time promotion you have going right now. Your main purpose during a podcast interview shouldn’t be to sell, but it’s one tool that can be used to drive sales.

Grow Your Network and Portfolio

Being interviewed on podcasts can lead to bigger and better things. You can network with the podcaster, feature them on your blog, and gradually build up a portfolio of appearances which can get you even bigger gigs, such as speaking engagements.

Give the Listener a Deep Dive

Podcasts give you a chance to go deeper into a topic than other types of content. Rather than just offering a quick tip on how to do something, you can tell stories or have a more wide-ranging conversation. It’s a discussion so there are many places you can take it.

Speak to an Engaged Audience

Podcast audiences are incredibly engaged. People follow their favorite shows closely and build a personal connection with the podcasters they follow. This means you’re not only getting access to an audience, but one that’s highly engaged and sometimes even downright fanatical. This is a huge recommendation.

Get in on the Ground Floor

With podcasts, you can be a big fish in a small pond. Although this medium is hugely popular, many businesses and marketers haven’t taken advantage of its potential yet. You may be able to get in on the ground floor in your topic before others do.

Fresh Content That’s Easy to Make

Your podcast appearances give you one more piece of content to share with your audience that you don’t even have to write. You’ll get interviewed and then you can post about it on social media, blog about it, email it to your list, and so on.

It’s easy to get podcast appearances if you follow a few key steps. First, identify your market and understand their tastes. Then, find podcasts you can appear on and make your pitch to their hosts.

Are you ready to start taking advantage of podcast appearances to meet your business goals? Check out my free workshop, 3 Surefire Ways to Grow Your Audience, Income and Impact with Podcast Guest Interview Book Tours. It teaches you the ‘how to’ of the process so you finally get the results you deserve.