November ‘20 Newsletter
I am writing this newsletter on the day after the election. Regardless of which side you supported, it is obvious that there is a huge divide in our nation, and it is my fervent hope that with the election past us, we can work together to figure out how to bridge that divide.
November is a time to reflect on all that we are grateful for, to remember the veterans who risked their lives to help maintain our security and the soldiers who continue to protect our country and its interests. I am particularly grateful for my wonderful husband and son, my extended family and friends, my health, my SkillBites community and the great country we live in. What are you grateful for? I want to thank all of you for being loyal members of our community. As a token of my appreciation, I have a special gift for you, which you can read more about below.
1. The SkillBites Show
Each month, we bring you an expert to help you get your book done, leverage your book, grow your business or improve your life. The shows are recorded, so if you can’t listen to one live, you can listen to the recording by clicking here.
Our next the SkillBites Show will be on November 16 at 1 pm ET / 12 pm CT / 11 am MT / 10 am PT, my guest will by Jackie Lapin, founder of SpeakerTunity. She provides speakers, experts, authors, coaches and entrepreneurs comprehensive lists of speaking opportunities and the contact information for those opportunities in their market of choice. In this episode, Jackie will talk about getting booked on stages, radio, podcasts and virtual summits.
There are people out there waiting to hear you! They need what you offer–your inspiration, guidance, wisdom, coaching, books and products. And the only barrier for them becoming your next client or raving fan is they just don’t know about you!
In order to grow your business, you have to be visible! You must reach these new prospects where they already are—at virtual networking events or meetings; on radio and podcasts; and on virtual summits!
Find out EXACTLY what it takes to be a sought-after superstar to get booked time and again for all of these! You’ll learn:
- How do you get your speaking calendar revved up and rocketing
- How to find the radio shows and podcasts that will give you a great showcase and connect you with their legions of listeners
- How to get on the virtual summit circuit and start building your list and leads
- How you can get bookers to say “yes” to consistently
To listen to the live presentation, you can go to https://zoom.us/j/98012759802?pwd=ZW51UjQ0OGlDWnlCWHZ1M2pNWnhnQT09 or call in, using a line local to you:
+1 929 205 6099 US (New York)
+1 669 900 6833 US (San Jose)
Find your local number: https://zoom.us/u/abAXTgmoXv
Meeting ID: 302 156 4627
Save The Date:
Next month, on December 8, 2020 at 1 pm ET / 12 pm CT / 11 am MT / 10 am PT. Our guest will be Marika Flatt, Founder and Chief Publicity Strategist for PR By The Book. Her company helps authors elevate their relevancy and create buzz. Marika has worked with over 900 authors to promote their books and will share her wisdom on the best ways for authors to promote their books.
Last month, we heard from Barbara Hemphill, founder of Productive Environment Institute. Her passion is helping people accomplish their work and enjoy their lives and organizations to increase profit, productivity, and peace of mind. Barbara provided many de-clutter tips as well as discussing how her books have been a significant component of her continuing success. Barbara referred listeners to her free webinar www.tameyourpapertiger.com that discusses her system for organizing one’s home and office, and to view additional resources at her website www.productionenvironmentnetwork.com.
Do you have expertise that you believe would benefit the SkillBites community of entrepreneurs and authors? If you would like to be the guest on the monthly SkillBites Show, contact me at firstname.lastname@example.org or 610-783-4519.
2. A Token of Gratitude
I love being able to help authors get their books published. I get to share in the pride and joy that they experience when they receive the copies of their book, and in the excitement of having created such a great marketing tool to grow their business. If you’ve been thinking about or trying to write a book but are having difficulty with it, or you’ve written a book and are struggling with how to promote and leverage your book, I’d like to help you make a MAJOR BREAKTHROUGH. In appreciation for your membership in the SkillBites community, I am offering a complimentary thirty minute Fast Track Your Book Consulting Session where we’ll work together to…
- Create a crystal clear vision for the ultimate success you’d like to achieve from your book;
- Uncover hidden challenges that may be sabotaging your ability to complete your book or attain the results you seek from it; and…
- Develop a game plan to enable you to carve out the time to work on writing or promoting your book.
You’ll leave the session renewed, reenergized and inspired to finally complete your book or take action to attain your goals. For the first ten people to respond to this offer, I’ll double that to a 60 minute consulting session!
If you’d like to take advantage of this special, limited, and totally FREE Fast Track Your Book consulting session, click here to answer some preliminary questions. This offer is good through November 30, 2020.
3. Tip of the Month: Leveraging Your Book
Most authors do not receive a return on the investment they make in publishing their book from the book’s royalties. In fact, the average author sells less than 500 copies of their book. The best way to get a return on investment is to leverage your book by creating multiple sources of income.
One source is obviously the royalties from book sales. What are some of the other ways you can leverage your book? When you are a published author, it will be easier for you to obtain paid speaking engagements. You may also be able to get a sponsor of the event to purchase your book in bulk for the attendees; or if you can’t get a sponsor, you could try bundling your book price into your speaker fee and offer to provide a copy of your book to the attendees, since your aim is to get your book into as many hands as possible. Even if you don’t charge a fee to speak, you can sell copies of your book to the members of the audience, and you might get some good leads for your consulting services or products. Similarly, you can get media interviews that will expand your visibility, which can lead to greater credibility, more leads and more book sales.
Another opportunity is to create a coaching program or MasterMind to provide a deeper dive for your readers who want help implementing the concepts you have included in your book. You can also use your book as a lead magnet into other programs that you offer, such as an online course or training program, or use it to upsell other online products. For these tactics to work effectively, it will be important for you to learn who is reading your book so you can nurture the relationship and convert them into a customer. To do that, you need to create opt-in opportunities in your book that will drive the reader to provide you with their contact information.
If you would like assistance with leveraging your book, give me a call. You can take advantage of the Thanksgiving offer and obtain a free consulting session!
4. Earn Commissions For Referrals
Do you know anyone who has been wanting to write a book but has been stalling? Let them know that SkillBites offers a variety of services to make book writing and publishing easy, quick and convenient. When you sign up to be a SkillBites affiliate, you can get a commission for each person who signs up to purchase SkillBites services through your unique referral link. To obtain more information and to sign up for our referral program, click here.
Thanks for supporting SkillBites. If there is anything you think we ought to be doing better or anything we should be doing that we’re not, please let us know. We value your input.