There is no better way for authors to gain credibility and validation than with PR. In this interview, Anthony Mora, President and CEO of Anthony Mora Communications, discussed how to choose a PR firm and how to measure the success of your PR campaign.

Anthony Mora:
Host: Judy Weintraub
Guest: Anthony Mora
Music: Kevin Macleod – No Where Land – Licensed under under Creative Commons: By Attribution 3.0 License
Produced by: Andrew Burgess