Book Marketing and Promotion Tips

Book Marketing and Promotion Tips

Dan Smith, CEO of Smith Publicity, appeared as the guest on this month’s SkillBites Show, where he shared a number of tips for authors to promote their books: Authors should begin promoting their books as early as possible, and should think about how they will want to promote their book even before writing the book.... Read more

How to Succeed in Business

How to Succeed in Business

On this month’s SkillBites Show, our guest was Jason Sherman. Jason is a serial entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. Jason shared several of the tips from his new book Strap... Read more

The Power of Audio Books

The Power of Audio Books

Did you know that audio books outsell eBooks by 3 to 1? According to Tina Dietz, world class audiobook publisher, sales of audio books have experienced a meteoric rise in the past several years, with over 20% growth year over year. People are listening to audio books while driving, flying or working out at the... Read more

A New Content Marketing Approach

A New Content Marketing Approach

Have you ever received an email or direct mail piece, or watched an ad and found it distasteful? Lisa Manyon, the guest on this month’s SkillBites Show, explained that she has felt that way about many commercials and marketing pieces since she was just 4 years old. The standard approach in marketing for many years... Read more

Running a Successful Pay Per Click Campaign

Running a Successful Pay Per Click Campaign

Pay Per Click Campaigns (PPC) have the potential for a return of double or triple your investment, if they are done right; but to do the campaign right takes a lot of trial and error, and time. Len Morley, CEO of Mx4 LLC, talked about the critical elements of running a successful PPC campaign on... Read more