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  • Sample pages
  • Page 1

    Introduction

    With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever.

    The problem is that most Spa owners don't specialize in marketing. If you did, you probably would have opened a marketing business, right? So, how do you know what methods are best? Which ones will work and which ones won't?

    If you don't market right, you risk losing a lot of money, time and effort, not to mention losing your business altogether. It is fortunate you found this book because with it comes clarity, solutions and effective plans of action. You're about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You'll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.

    The Essence of Guerrilla Marketing

    What is Guerrilla Marketing?

    Marketing is every single correspondence any part of your business has with any part of the public. Every impression you make and every interaction you have with the public is marketing you in one way or another. At the essence of Guerrilla marketing are unconventional tactics that substitute time, energy and imagination for money.

  • Page 2

    The Differences Between Traditional Marketing and Guerrilla Marketing

    Since Spas don't generally have millions to spend on traditional marketing methods, they can refer to Guerrilla marketing tactics to get results. There are 19 factors that differentiate Guerrilla marketing from traditional marketing:

    1. The investment is in time, energy, imagination and knowledge, instead of in money.
    2. The science of psychology and the laws of human nature are used, instead of guesswork.
    3. Results are measured by profits, instead of by traffic, responses or gross sales.
    4. It is geared to small businesses, instead of companies with limitless bank accounts.
    5. There is a fervent devotion to customer follow-up, instead of ignoring customers once they have purchased.
    6. The mystique of the entire marketing process is removed and clarified, instead of intimidating small business owners.
    7. Cooperation (helping others and letting them help you) is a cornerstone, instead of competing with other businesses.
    8. There is dedication to building relationships, instead of focusing solely on making sales.
    9. Marketing combinations are more effective than using only single marketing weapons, such as advertising.
    10. Growth is done geometrically by increasing each transaction, getting repeat sales and adding new customers, instead of growing linearly by only adding new customers one at a time.
  • About the Author

    Business and executive coach Terri Levine, PhD is an experienced entrepreneur and assists entrepreneur-owned growth businesses worldwide as a business and executive coach and marketing consultant. She has more than 30 years of business experience, including working with more than 5,000 business owners and entrepreneurs in a variety of industries. She is also a bestselling author and keynote speaker.

    Connect with Terri online:

    For more information and interviews visit the Press Room at www.terrilevine.com/presskit/ or contact Pat Zickefoose at minfo@terrilevine.com or 215-703-7601

$4.95  buy now

Guerrilla Marketing for Spas

With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever. The problem is that most Spa owners don’t specialize in marketing. So, how do you know what methods are best? Which ones will work and which ones won’t? You’re about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You’ll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.

“Guerrilla Marketing for Spas is a powerful and targeted “must read” for any spa owner. The ideas and information are insightful and provide a unique step by step formula, sprinkled with refreshing concepts that are easy to implement. This book will inspire and guide you while it motivates and enables you to be the best. It will change you and your business.”
– Marianne Torhus
www.bailineusa.com

“From the moment I opened the book I was engulfed in the endless missed opportunities I had not yet taken within our current marketing practices. I surely didn’t know, what I didn’t know, that thanks to Guerrilla Marketing, I know now! Guerrilla Marketing for Spas is the PERFECT book to take your salon and/or spa to the next level! We have already begun applying some of the book’s best practices and are so thrilled with the immediate results and are eagerly waiting to see how grand our long term ROI (return on investment) will be from following Guerrilla Marketing’s guidelines to success! Thank you Terri for sharing this amazing business tool with us, we’re looking forward to our best year ever thanks to Guerrilla Marketing!”
– Melissa Huetter
Owner: Indigo Salon, Spa & Boutique

“I have owned my own spa for over 16 years and I have coached and educated salon and spa owners around the country on best business practices. Through the years the lack of information and practical techniques regarding marketing for our specialized needs has burdened owners and cost companies significantly in ineffective advertising expenses. “Guerrilla Marketing for Spas” bridges this gap and is a must-read for spa owners intending to be truly successful in the new economy!”
Roseanne Klementisz
Owner: The Body Serene Day Spa

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